Photo Credit: Nathan Lemon,

Your core values are already pushing–either with you or against you. If you’ve experienced pressure, tension, and friction in your career or business it’s because you aren’t taking your core values into consideration.

Imagine a river. You’re in a canoe paddling along. You see a beautiful, inviting spot up ahead on the bank and decide you’re going to land there. You can already see yourself laying out on a blanket under the gentle, sunlit, leafy canopy of the trees. It’s an idyllic spot just waiting for you.

Unfortunately, as you turn your canoe and paddle in the direction of your destination, you can feel the currents working against you. You have to use more force, and still, you’re not really getting much closer. It seems like a mystery because yesterday when you chose a spot to make a landing, you were able to arrive there with ease. What’s different today?

Core Values Are The Currents

This is what it’s like when where you want to go is out of alignment with your core values. Even if you don’t know what they are, they’re driving the conditions of your life. Especially if you don’t know what they are, you’ll find yourself frustrated and confused. As a result, success will remain just out of reach no matter how hard you try.

In order to tap into the power of your core values–the deep and strong currents of your life–you’ll need to get intimate.

Intimacy’s about much more than simply knowing the names of your core values. Just like a romantic relationship, the best results come from greater awareness and understanding.

Take the time to develop a relationship with your core values by writing out what they mean to you, where they came from, and how they’re affecting your life right now. As you do, you’re laying the foundation for a true and empowering partnership.

Core Values Intimacy Five Step Process

You can connect to the flow of energy that comes from an intimate relationship with your core values by taking these five simple steps:

  1. Choose your top Six values
  2. Prioritize their importance to you at this time
  3. Describe what each one means to you (in writing)
  4. Identify where they show up now and write clear descriptions
  5. Make a note of where they’re missing and how that’s caused friction and tension–including lack of success.

Here’s a list to help you get started. Give yourself plenty of time to go deep with this exercise. As you develop greater intimacy with your core values, you’ll be accessing the hydrogen-fuel cell of your life.

Once you’re able to identify which choices nurture and nourish your core values–and which ones don’t–your ride on the river of life will become smoother. In this way, you’ll enjoy greater success not only in your business, but in life overall.

About Zette

Zette Harbour‘s an iPEC certified life and leadership coach, NLP practitioner, and an award-winning professional storyteller who helps women confidently transition from uncertainty to accomplished business owner with a lean and simple plan in 14 weeks.

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Photo Credit: Nathan Lemon,